 Customer Acquisition Isn't Easy
How many times
have you failed to follow up with a prospect that wanted more
information?
Have you ever procrastinated to the point that a
couple of weeks have passed and you still haven't contacted your
potential customer? By then, you may have felt you couldn't get
back to them because too much time has gone by. There goes another
customer down the tubes and new customer acquisition looks like the better choice.
Reply To Your Prospects
A lead asking for
more information is a potential customer. They've already taken
the action to call you or contact you in some way. This is where the marketing effort has
aimed to get the prospect. If the customer is in the buying mood
why not give them what they want? Failure to reply to a prospect
promptly, will destroy your
creditability. Give Your Interested People The Information They Want
Recently I was ready to make
a purchase and needed some additional information. I wrote a
detailed message to the appropriate company explaining what I
needed. I received a one-sentence reply that answered none
of my questions. I said to myself, "Does this company really
want my business? And more importantly, do I really want their product?"
Reply in A Timely Manner
 In another incident, I needed
to contract some work to be done.
I filled in the required data
and submitted the form as they asked me to do. I was ready and
willing to spend $1,250 to get the work done.
One year later
I still have not heard from the company. This particular company
was recommended to me and they were supposed to be very reputable.
Why did they go to all the trouble of setting up a business if
they do not take care of following up when someone shows interest?
If you don't take care of following up on leads, someone else will gladly take your place and receive the business you turn away.
That's The Way I See It!
Acey Gaspard
A Touch of Business.com
Related Resources From The Web:
Startup Killer: the Cost of Customer Acquisition
What is your customer acquisition strategy? (startup marketing tactics)
Customer Acquisition Skills, the Life of Your Business
Online Customer Acquisition: Lessons Learned
Video:
Customer Acquisition Leads in Houston, Texas
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